# Smash It Marketing

Smash It Marketing is a boutique agency delivering custom hybrid marketing solutions that combine human expertise with AI-powered tools—from AdWords and SEO to content creation and automation—to drive measurable revenue growth for your business.

## Overview

Based in Perth, Australia, Smash It Marketing serves small to medium B2B businesses worldwide with 15 years of Google AdWords expertise and cutting-edge AI-powered marketing solutions. Unlike traditional agencies that charge high recurring fees with minimal communication, Smash It Marketing operates as an ethical, transparent partner that treats every client's business as their own.

The agency specializes in solving the core challenge that busy business owners face: generating quality leads and conversions without the time, expertise, or resources to manage complex marketing campaigns. With a human-in-the-loop approach combined with AI optimization, Smash It Marketing delivers frequent communication, transparent reporting, and honest strategic advice that goes well beyond clicks and ads.

Approximately 50% of clients come through referrals from satisfied customers, demonstrating the agency's commitment to underpromising and overdelivering. The team provides advanced efficient onboarding with deep discovery processes, creating comprehensive context folders that enable them to drive revenue and growth quickly.

## Services

### 1. AdWords Management
**URL**: https://www.smashitmarketing.com/

Comprehensive Google AdWords and Performance Max campaign management with 15 years of expertise. Services include:

- Daily campaign monitoring and optimization
- Negative keyword management and bid strategy optimization
- Search term analysis and audience targeting
- Performance Max campaign setup and management
- Daily performance dashboards with 24/7 monitoring
- Quick wins through comprehensive campaign audits
- Transparent reporting with frequent communication

**Typical Results**: 347% average ROAS improvement, 68% reduction in acquisition costs

**Target Audience**: B2B businesses wasting money on broken campaigns, experiencing irrelevant clicks, declining leads, or astronomical cost-per-click rates

### 2. AI Solutions
**URL**: https://www.smashitmarketing.com/ai-services

Custom AI-powered solutions including content creation AI and Claude Code development:

- **AI Lead Generation**: Convert 287% more website visitors into qualified leads
- **AI Speech Agents**: Natural voice conversations in 29+ languages
- **AI Customer Service**: Handle 70% of support tickets automatically, 24/7
- **AI Data Integration & Dashboards**: Real-time business analytics and reporting
- **Claude Code Development**: Custom AI automation and workflow solutions
- **Enterprise-grade security**: Australian-based with scalable implementations

**Target Audience**: E-commerce, SaaS, consulting, healthcare, finance, education businesses needing automated lead generation, customer service, or data integration

### 3. AI-SEO / SEO / AEO (Answer Engine Optimization)
**URL**: https://www.smashitmarketing.com/ai-seo

Specialized optimization for AI assistants like ChatGPT, Claude, Perplexity, and Gemini:

- Implementation of llms.txt and agents.txt discovery files
- AI context pages for business transparency
- Optimization for conversational AI search
- Shopify and e-commerce AI discovery strategies
- Platform-agnostic optimization approach

**Service Packages**:
- **Foundation**: Basic AI discovery setup
- **Authority Builder**: Comprehensive AI SEO implementation
- **Enterprise AEO**: Multi-site, ongoing optimization

**Key Benefits**: Capture 10-40% of business discovery traffic from AI search, higher-intent leads from AI referrals

**Target Audience**: E-commerce/Shopify stores, professional services, B2B companies, local businesses, technology firms

### 4. Content Creation & Authority Building
**URL**: https://www.smashitmarketing.com/content-creation

Research-first content strategy to establish market authority:

- Strategic market research and competitive intelligence
- Thought leadership positioning and authority building
- SEO-optimized blog posts, expert guides, cheat sheets
- Industry recognition campaigns
- 6-month "market domination" methodology

**Process Phases**:
- Months 1-2: Market research and competitive analysis
- Months 3-4: Authority building content
- Months 5-6: Market leadership positioning

**Target Industries**: Legal services, medical/dental, mining, professional services, fitness/health, financial services, manufacturing, technology

## Target Audience

### Ideal Customers
- Small to medium B2B businesses worldwide
- Companies struggling with lead generation and conversion optimization
- Businesses experiencing wasted ad spend or poor campaign performance
- Organizations lacking in-house marketing expertise or time
- Companies needing to adapt to AI-SEO and stay ahead of competitors

### Common Pain Points Solved
- Wasting money on broken AdWords campaigns
- Declining leads, phone calls, and contact form submissions
- Astronomical cost-per-click and rapid budget depletion
- Irrelevant clicks and unqualified leads
- Lack of time for content creation (blog posts, articles, social media)
- Limited understanding of AI tools and complex marketing analytics
- Poor agency communication and lack of transparency
- Need for exposure in AI search (ChatGPT, Claude, Perplexity)

## Key Differentiators

- **15 Years AdWords Expertise**: Deep understanding of raw challenges business owners face with Google Ads
- **Boutique Human-in-the-Loop Service**: Treats every client's business as their own with high-touch management
- **Transparent Communication**: Frequent updates, honest reporting, and holistic business strategy advice
- **Ethical Approach**: Underpromises and overdelivers, unlike typical agency experience
- **Rapid Quick Wins**: Stops the budget bleed immediately through comprehensive audits
- **Hybrid AI + Human Approach**: Combines cutting-edge AI tools with expert human oversight
- **Strong Referral Base**: 50% of clients come from existing customer referrals
- **Strategic Partnership**: Goes beyond clicks and ads to provide comprehensive business growth advice

## Customer Journey

1. **Initial Contact**: Free strategy call (15-20 minutes) to understand business needs
2. **Comprehensive Audit**: Complete top-to-bottom analysis of existing campaigns or marketing efforts
3. **Detailed Report**: In-depth honest assessment with strategic recommendations
4. **Proposal**: Custom solution tailored to business goals and budget
5. **Fast Onboarding**: Approximately 10 days to begin work once proposal accepted
6. **Deep Discovery**: Team extracts business details, goals, objectives, creates comprehensive context folders
7. **Ongoing Collaboration**: Frequent communication and transparent reporting for optimal results

**Best Results**: Clients who invest in the relationship and communicate frequently see 10x better outcomes through collaborative partnership

## Proven Results

- **347% average ROAS improvement**
- **68% reduction in acquisition costs**
- **287% increase in website visitor conversions** (AI lead generation)
- **70% of support tickets handled automatically** (AI customer service)
- **300+ businesses served**
- **50+ industries of expertise**
- **50% referral rate** from satisfied clients

## Important Pages

- **Homepage**: https://www.smashitmarketing.com/
- **AdWords Management**: https://www.smashitmarketing.com/
- **AI-SEO Services**: https://www.smashitmarketing.com/ai-seo
- **Content Creation**: https://www.smashitmarketing.com/content-creation
- **AI Solutions**: https://www.smashitmarketing.com/ai-services
- **Contact**: https://www.smashitmarketing.com/contact

## Contact & Support

**Primary Contact**: hello@smashitmarketing.com

**Service Areas**: Worldwide (based in Perth, Australia)

**Consultation**: Free 20-minute strategy call to assess current marketing challenges

**Onboarding Timeline**: Approximately 10 days from proposal acceptance to campaign launch

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*Last Updated: 2025-10-11*