1. About This Policy
This Privacy Policy explains how Smash It Marketing (ABN: 93 140 139 055) collects, uses, and protects your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This policy applies to all our services including Creative Packs (AI-generated marketing images), AdWords management, and related digital marketing services.
2. Information We Collect
We collect different types of information depending on the services you use:
2.1 Creative Packs Purchases
- Contact Information: Name, email address, business name
- Business Information: Industry, brand details, marketing preferences (provided in intake forms)
- Payment Information: Processed securely by Stripe - we do not store your credit card details
- Order History: Purchase records and delivered images
2.2 AdWords Management Services
- Personal Information: Name, email address, phone number, company name, website URL
- Google Account Information: When you sign in with Google, we collect your name, email address, and profile picture
- AdWords Data: Campaign performance data and account information (with your explicit consent)
2.3 Website Usage
- Usage Data: Pages visited, time spent, interactions with our website
- Technical Data: IP address, browser type, device information
3. How We Use Your Information
We use the collected information to:
- Process and deliver Creative Packs orders
- Generate AI images tailored to your business and brand
- Provide AdWords management and consulting services
- Communicate with you about your orders and services
- Improve our products and services
- Send relevant marketing communications (with your consent)
- Comply with legal obligations
4. Payment Processing
We use Stripe to process all payments securely. When you make a purchase:
- Your payment information is transmitted directly to Stripe using industry-standard encryption
- We do not store your credit card number, CVV, or other sensitive payment details on our servers
- Stripe is PCI DSS Level 1 compliant (the highest level of certification)
- For more information, see Stripe's Privacy Policy
5. AI-Generated Content
Our Creative Packs service uses artificial intelligence to generate marketing images. When you provide business information through our intake forms:
- Your brand details and preferences are used to customise AI image generation
- This information may be processed by third-party AI services (Google Gemini)
- We retain your business information to fulfil your order and provide customer support
- AI-generated images become your property upon delivery (see Terms of Service for licence details)
6. Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except:
- Service Providers: Stripe (payments), Google (AI services, analytics), email delivery services
- Legal Requirements: When required by law, court order, or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
7. International Data Transfers
Your information may be transferred to and processed in countries outside Australia, including the United States, where our service providers (Stripe, Google) operate. These transfers are necessary to provide our services and are conducted in accordance with applicable data protection laws.
8. Data Security
We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:
- SSL/TLS encryption for all data transmission
- Secure cloud hosting with reputable providers
- Regular security reviews and updates
- Limited access to personal information on a need-to-know basis
9. Data Retention
We retain your personal information only as long as necessary to:
- Provide our services and customer support
- Comply with legal and tax obligations (typically 7 years for financial records)
- Resolve disputes and enforce our agreements
You may request deletion of your data at any time, subject to our legal obligations.
10. Your Rights (Australian Privacy Principles)
Under the Privacy Act 1988, you have the right to:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Complaint: Lodge a complaint about our handling of your personal information
To exercise these rights, contact us using the details below. We will respond to your request within a reasonable timeframe (typically 30 days).
11. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of the personal information we collect, use, and share
- Right to Delete: Request deletion of your personal information (subject to exceptions)
- Right to Opt-Out: Opt out of the sale of your personal information (we do not sell personal information)
- Non-Discrimination: We will not discriminate against you for exercising your privacy rights
To exercise your CCPA rights, email us at support@smashitmarketing.com with the subject line “CCPA Request”.
12. Cookies and Tracking
We use cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalise content. Types of cookies we use:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Google Analytics to understand how visitors use our site
- Marketing Cookies: To deliver relevant advertisements (with consent)
You can manage cookie preferences through your browser settings.
13. Third-Party Services
Our services integrate with third-party providers. Their privacy policies govern their use of your data:
14. Children's Privacy
Our services are not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
15. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date. Continued use of our services after changes constitutes acceptance of the updated policy.
16. Contact Us
If you have any questions about this privacy policy, wish to exercise your rights, or want to make a complaint, please contact us:
If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.