Content Creation
Become the authority in your industry
We research your market first, identify the authority gap, then position your business as THE recognized expert through strategic content creation and competitive intelligence. AI SEO optimisation makes your authority content discoverable to ChatGPT and AI assistants.
Claim Your Authority Gap Analysis
Discover who's leading your market (and how to beat them)
No spam. We'll research your market and competitors, then send you actionable insights.
Why Expert Businesses Stay Unknown
You have the expertise. Your competitors have the visibility. Here's why that's happening and how to fix it.
Invisible Authority
Your expertise exists only in your head and client meetings. Meanwhile, less knowledgeable competitors dominate search results and industry conversations.
Competitor Blind Spots
You're operating without competitive intelligence. Your rivals are building content moats, speaking at events, and claiming thought leadership while you're heads-down serving clients.
Content Chaos
Random blog posts and sporadic social media isn't strategy. Without systematic authority building, you're just adding to the noise instead of leading the conversation.
Authority Vacuum
Every industry has an authority gap waiting to be filled. Someone will become THE recognized expert in your niche. Why isn't it you?
Content Authority: 6-Month Market Domination
Our research-first approach transforms industry experts into recognized authorities through systematic content strategy and competitive intelligence.
Research & Intelligence
Month 1-2
Deep market analysis and competitive positioning strategy
Authority Building
Month 3-4
Strategic content creation and thought leadership development
Market Leadership
Month 5-6
Industry recognition and market domination positioning
We Research Your Market First, Then Build Your Authority
Unlike agencies that guess, we analyze your industry, geography, and competitors to identify exactly where the authority gap exists—then we help you fill it.
Deep Market Intelligence
Strategic Authority Building
Content Authority + AdWords + AI Services
Every client gets access to our complete marketing ecosystem. Authority content amplifies AdWords performance. AdWords data informs content strategy. AI accelerates everything.
Typical Content Authority Projects
Every business has different authority goals. Here's how we structure projects based on your market position and growth objectives.
Market Challenger
Establish authority presence in competitive markets
- Market research & competitor analysis
- 4 strategic blog posts monthly
- Expert guides & downloadable checklists
- Google My Business optimisation
- Social authority building
Niche Dominator
Become THE recognized authority in your specific niche
- Complete market authority strategy
- 6 strategic blog posts monthly
- Expert guides, cheat sheets & opt-in content
- SEO-optimized content creation
- Google Reviews & reputation management
- Industry recognition campaigns
Industry Authority
Dominate entire industry thought leadership across multiple markets
- Multi-market authority strategy
- 8+ strategic content pieces monthly
- Premium opt-in content library creation
- Multi-channel content distribution
- Complete Google ecosystem optimisation
- Industry awards positioning
Amplify Your Content Authority with Strategic Integration
Read practical content marketing insights and case studies in our blog where we share strategies that drive authority and engagement.
Pair your content strategy with AI automation for lead generation. Convert authority content readers into qualified leads automatically with intelligent chatbots.
Track content performance with real-time analytics dashboards. Monitor engagement, traffic sources, conversion rates, and content ROI—know which authority pieces drive business.
Convert your authority content into leads with high-converting landing pages. Each authority piece should drive visitors to optimized conversion experiences.
About Smash It Marketing
With over 15 years of expertise in digital marketing—from Google Ads to SEO and content strategy—we've stayed at the forefront of industry best practices. We work alongside clients to position them as the undisputed authority in their niche, creating a competitive moat that keeps their competitors scrambling to catch up while they're already miles ahead.
When you work with us, it feels like having a dedicated full-time team member who's completely immersed in your brand, messaging, and success.
What Our Clients Say
Trusted by businesses across Australia
"We have been able to achieve results exceeding all expectations. This has only been possible due to the Smash It Marketing team."
Ray Tabone
Sydney
"Paul has managed our online marketing for a number of years and consistently demonstrated a deep understanding of our business goals and a keen insight into the intricacies of online marketing. Paul is a pleasure to work with and his responsiveness, attention to detail and willingness to go the extra mile has significantly contributed to our online success. We highly recommend Paul for anyone seeking a Digital marketing expert."
Kristy Jenyns
Melbourne
"Paul Saunders knows his stuff, but what sets him apart is how well he understands the business of business and his ability to connect the two. Conversations with Paul are always aligned to your business objectives. He takes the time to understand what matters most to you, and crafts campaigns & build tools to help you reach those goals. Paul is the real deal – highly skilled, business-savvy, and generous with his knowledge."
Mike Rhodes
Builder, Speaker, Thinker, Author
"We have been able to achieve results exceeding all expectations. This has only been possible due to the Smash It Marketing team."
Ray Tabone
Sydney
"Paul has managed our online marketing for a number of years and consistently demonstrated a deep understanding of our business goals and a keen insight into the intricacies of online marketing. Paul is a pleasure to work with and his responsiveness, attention to detail and willingness to go the extra mile has significantly contributed to our online success. We highly recommend Paul for anyone seeking a Digital marketing expert."
Kristy Jenyns
Melbourne
"Paul Saunders knows his stuff, but what sets him apart is how well he understands the business of business and his ability to connect the two. Conversations with Paul are always aligned to your business objectives. He takes the time to understand what matters most to you, and crafts campaigns & build tools to help you reach those goals. Paul is the real deal – highly skilled, business-savvy, and generous with his knowledge."
Mike Rhodes
Builder, Speaker, Thinker, Author
Get Your Competitive Authority Report
We'll research your industry, analyze your competitors, and create a custom authority strategy report. Then we'll present it to you on a strategy call with our specific recommendations.
Book Your Strategy Call
No obligations. We'll research your market, then present our findings and recommendations on the call.